the first cut

 

 

 

The First Cut will be targeting the following demographic groups: Women between the age of 18- 49 years old. Independent film goers between the age of 18-34. Audiences in Asia and Latin America.

Women/ Foreign Films and Global Markets/Ultra Low-Budget Films

Ultra Low-Budget Films

With the digital video revolution, filmmakers have been empowered to create powerful cinema without large budgets.

These films have been made popular because of their strong characters and storylines, not because of star power or special effects scenes.

A few low budget films that were filmed abroad were big recent hits. These include Sofia Sofia Coppola’s Lost in Translation which grossed 120 million although it was made for 4 million and Gurinder Chadha’s Bend it Like Beckham which cost 5 million but grossed a remarkable 76 million.

Of course, the lower the budget of the film the easier it is for it to make a profit. This is the making of an indie blockbuster – a film that makes a large profit at the box office primarily due to its ultra low budget.

By 1994, seven of the 16 films selected for screening at the Sundance festival had combined budgets of $500,000 and included Kevin Smith's Clerks at $27,500. These films weren't merely calling cards designed to get their unknown directors and actors noticed by the studios. Backed by hugely effective marketing campaigns that relied less on press and television ads than on festival exposure, word-of-mouth and the internet, many became true "indie blockbusters".

Peter Broderick, founder of Next Wave Films and a key player in the ultra low-budget movement, believes that 1000 completely independent features were made in the US in 1998, 80 per cent of them for less than $200,000. What they have in common, he writes in MovieMaker magazine, is a "no-nonsense resource assessment", the commitment of a core group of people, acting as a priority, and a strong script that grows out of a filmmaker's personal experience and passions.